Yuba is an online non-profit sustainable guide to Paris and, soon, beyond. 🌍️
The project was spearheaded by myself and a small team. The name is borrowed from a very special river from my childhood in the Sierra Nevada Foothills in California. It's meant to inspire the protection of nature & biodiversity.
While creating the brand identity and conducting the art direction for the website, I was constantly thinking about how to make sustainability cool through design. Fusing a vibrant color palette and friendly yet informative typography, we’ve created a brand and guide that we hope will inspire folks to lead more sustainable lifestyles starting with their wallet, supporting small businesses and local agriculture.
To see all the branding in action, check out Yuba and follow along here: @yuba.world.
Founder + Art Director: Elisa Michelet
Developer: Vaidas Lamanauskas
UI Designer: Alessio Tecleme
Copywriter: Marion Chaix
Photography support: Camila Benatar
Past team members: Clara Gerault, Ony Raza, Julie Kaci, Jade Reteaud, Claire Lissajoux, Sara Duret, Rebecca Sansotta, et Manon Riazuelo.