Puma Hack Pack

Art Direction for an April Fool’s campaign for Puma Football. The “hack pack” revolved around a new shoe, Puma One and featured members of the Puma Family such as Romelu Lukaku, Antoine Griezmann, and Luis Suárez. The art direction mapped back to the glitch-like pattern on the shoe and launched on April Fool’s Day.

Art Director & Designer: Elisa Michelet
Agency: Rosbeef!

© 2023 Elisa Michelet