In 2017, OutCast was ready to redesign their website which featured a traditional hero header slideshow and was rather image heavy. Instead, the ask was to design something more minimal and modest.

Opting for a stark white background, we let Gotham do the talking. Using thick “OC Oragne” headlines for the page titles that are interactive and can be plucked like a guitar string. The latter which invokes a subtle nod to play necessary for creative thinking.

Creative Director: MB
UI Designer: Elisa Michelet
Illustrations: Adina Sayef

Copyright © 2021 Elisa Michelet