Onshape is a cloud based CAD program for designers and engineers. At the time, they felt that their brand identity didn’t exemplify the future of cloud CAD and were seeking for a full brand overhaul.

As part of the branding team & UI team, we sought to realign who Onshape was to how they looked to their prospective consumers. I was tasked with coming up with ideas on how the new color palette and typography could come together for brand collateral and the website. As the lead UI Designer my goal was to make the website more navigable and design-forward.

Creative Director: MB
Art Director: Carla Marin
Web & Brand Designer: Elisa Michelet
Junior Designer: Adina Sayef
Studio: Outcast

© 2023 Elisa Michelet