As part of the branding team & UI team, we sought to realign who Onshape was to how they looked to their prospective consumers. I was tasked with coming up with ideas on how the new color palette and typography could come together for brand collateral and the website. As the lead UI Designer my goal was to make the website more navigable and design-forward.
Creative Director: MB
Art Director: Carla Marin
Web & Brand Designer: Elisa Michelet
Junior Designer: Adina Sayef