New Lab


New Lab, a Brooklyn community for entrepreneurs, was bringing their first year of work to a close and wanted a way to celebrate the people and companies it had helped over the year. I was tapped to design the book which served as part memorialization, part process journal, and part marketing artifact. The idea is that it would be a collection of volumes, one per year, that would be added to over time, a living breathing encyclopedia of entrepreneurship.

Creative Director: MB
Designer: Elisa Michelet
Junior Designer: Adina Sayef
Studio: OutCast





© 2023 Elisa Michelet

Mark