Minicafé is a small café near the Seine in the historical center of Paris on Île Saint-Louis. Owners Karim & Loïc were looking for a brand identity that would feel catchy and clean with a touch of humor.

Opting for clean typography with an air of funkiness, a minimal color palette, and a graphic mark, they were ready to open their doors and serve du très bon café.

Services provided: visual research, naming, logo, typography selection & system, color palette, brand guidelines, menu design & business card design.

Handheld coffee photo: @annemaudette 

© 2023 Elisa Michelet