For the launch of their new documentary “The Defiant Ones,” HBO teamed up with Bloomingdale’s to launch an exclusive collaboration for the release with NYC-based artist Ross Riddle. OutCast was tapped to build out the retail window experience design that would showcase the collaboration. The concept was music, visualized in three parts. The first window featured synchronized spinning records that spelled out the show’s logo only once per cycle. The second window was large dimensional type that played with the artist’s names featured in the documentary. The final window was a collage created and remixed from album covers, with motion graphics that helped bring the background to life.
Creative Director: MB
Art Direction: Margie Hunt Designer: Elisa Michelet