Glu, a mobile gaming company based in San Francisco’s SOMA district was looking to give new employees a Welcome Guide on their first day.

I designed the guide which included onboarding information, custom maps, as well as transportation tips. Neighborhood recommendations such as lunch spots, local parks, and museums were also included. 

The concept behind the booklet was vintage 8-bit arcade graphics which I used as location identifiers and in a gamified score and health board that changes as you flip through the book.

Copyright © 2020 Elisa Michelet