GE LIGHTING


A series of animated clips created to announce General Electric’s "break-up" with CFL bulbs. The campaign was called #LitWithLove and was shared on their social channels.


Creative Direction: Robert Sinclair
Art Direction: MB
Animation + Design: Elisa Michelet & Lauren Takayama
Copywriting: Emmalie Kipp
Studio: outlier by OutCast





Copyright © 2020 Elisa Michelet

Mark