Outlier partnered with Adobe and created an integrated campaign to accompany an activation on the community floor at VidCon 2018. The goal was to design a compelling experience that would entice audience goers to participate, thereby increasing word of mout and social sharing.The booth acted as a demo station, photo booth, and general hub for attendees to meet and mingle with influencers and other conference goers. Opting for a vibrant color palette we created a custom set of graphics as well as en emoji library that was used throughout the event experience as well as on social. OutCast created event branded Instragram stories as well as animated stickers for Instagram using Giphy which garnered 72M+ views. In addition, OutCast also provided photo booth direction.
Creative Director: MB Art Director: Carla Marin Designer & Photographer: Elisa Michelet Design Associate: Kristen Morizono