Adobe was seeking to create a series of challenges that would take place over four months on their various Instagram channels. The goal was to engage their audience to participate and share their results and creations.

My role was to provide design strategy and brainstorm ideas for the challenges. In addition, I animated the story introductions as well as 21 stickers that live on Giphy and are available through the Instagram app.

Art Direction: Carla Marin
Design Strategy & Animation: Elisa Michelet
Illustration: Kristen Morizono

Copyright © 2020 Elisa Michelet